BRAND GUIDELINES · V.01 2026
Brand
The guidelines, rules and resources that keep Minimalart's communication coherent. Download the official assets and explore the main uses of the brand.
Principles
Minimal
Fewer elements, stronger hierarchy. White space is a component.
Editorial
Serif + sans pairing, typography with visual weight.
Intentional color
An expressive palette applied with restraint: neutral surface, precise accent.
Accessible
Minimum AA contrast, visible focus and keyboard navigation.
DOWNLOADS
Official assets
Always use the official files. Never rebuild the logotype with typography.
01 · LOGO
Logotype
Our logo pairs the symbol —a 3×3 grid— with the wordmark. Always respect the safe area and minimum sizes.
Positive version · light backgrounds
Negative version · dark backgrounds
Full version · light backgrounds
Full negative version · dark backgrounds
Safe area
Keep a minimum margin equal to 1.5× the symbol height between the logo and any other element.
Minimum sizes
Full lockup ≥ 24px tall. Symbol alone ≥ 16px. Below that, legibility is lost.
Misuse
Prohibited uses of the logotype in any of its versions.
Don't compress the logotype.
Don't stretch the logotype.
Don't rotate the logotype.
Don't alter the order of the elements.
Don't use the wordmark without the symbol.
Don't apply colors outside the palette.
Don't place it on backgrounds without contrast.
Don't put it over images that hurt legibility.
02 · COLOR SYSTEM
Palette
Eight primary colors, each with a Pale and a Contrast tone, plus ten neutrals. Click any swatch to copy the HEX.
Primary & secondary colors
Celeste
Lila
Turquesa
Verde
Amarillo
Naranja
Salmón
Rosa
Neutrals
03 · TYPE SYSTEM
Typography
Two families. Fraunces brings character to titles and highlights; Zalando Sans ensures legibility in body and informative content.
Fraunces
Find the digital pulse of your business.
Semibold · Line-height 1–1.1 · Tracking Auto
Zalando Sans
Technology is here to connect every part of your digital business, help you adapt to change and drive you toward a future of growth.
Regular / Medium / Semibold · Line-height 1.4 · Headings +20
04 · ICONOGRAPHY
Iconography
A set of eight special icons represents the components of the digital ecosystem. Straight strokes, sharp ends, built from lines.
Channels
Infrastructure
Actors
Platforms
AI
Data
Processes
Integrations05 · PHOTOGRAPHY
Photography
Two treatments align images with the brand's chromatic identity.
Original
Filter
An adjustment layer filled with Neutro 10 and transparency that equalizes and harmonizes colors.
Monochrome duotone
A gradient map from Neutro 10 to Neutro 3 for a sharper, more synthetic effect.