Brick
No percentage of salesEvery Brick module included. Implementation, service and infrastructure detailed in the proposal.
Multiple brands. One operation.Grow without multiplying contracts.
Brick brings your brands, modules and business rules together on one foundation. Save on contracts, apps and integrations and put that budget into a better shopping experience and simpler operations.
More budget for your product. Fewer contracts to maintain.
Shopify Plus has a platform contract with a fixed or variable fee depending on the agreed structure. Its multi-brand terms require a Plus subscription per brand, and apps are billed per store. Brick combines multiple brands and every module in one proposal, without a platform commission on sales. Reduce contracts, app purchases and synchronization work to invest more in your product.
Shopify Plus
Plus contract + apps per storeExpansion stores have brand conditions; different brands require separate Plus subscriptions. Payment processing and external service costs depend on the operation.
Payment processing, messaging and external service charges belong to the providers used and are detailed in the proposal.
Multiple brands on one foundation.
Shopify Plus centralizes an organization's users and billing, but each expansion store retains its own products, inventory and settings. Different brands require separate Plus contracts. Brick shares administration across brands, domains and catalogs: less duplication and less work to keep everything connected.
Every module inside the proposal.
Shopify has gift cards and first-party subscription and bundle apps. Points, B2B credit limits and delivery planning add apps. Brick includes these capabilities alongside WhatsApp bots, dynamic groups and dashboard builder. Savings grow when you stop buying and connecting tools for each store.
An experience that makes your business stand out.
Shoppable 3D Spaces, kits, Typesense search and dynamic-group personalization are part of Brick. We adapt the experience and rules to your business on an existing foundation. More budget to improve the product and less development to connect separate pieces.
Agents connected to operations.
Shopify offers Inbox agent and agentic commerce tools through UCP and MCP. Brick also includes MCP and agents alongside order tracking, route planning and custom dashboards. Its advantage is bringing experience, automation and operations together in the same proposal.
What each platform handles.
Concrete capabilities to sell more and operate better. Brick brings them together in one platform.
IntegratedRequires an additional app, service or developmentPartialNo verified native equivalent
Every Brick module is included in the proposal.
Scroll the table to compare both platforms.
| Capability | Brick | Shopify Plus |
|---|---|---|
| WhatsApp bots with a visual flow editor in the admin | Integrated: WhatsApp + automated support | Additional solutionWhatsApp bots with a visual flow builder require an additional app or platform. |
| Multiple brands, domains and catalogs on one foundation | Integrated: Multistore | PartialExpansion stores operate independently; different brands require separate Plus subscriptions. |
| Points and rewards program with checkout redemption | Integrated: Loyalty | Additional solutionLoyalty apps such as Smile; checkout point redemption has plan requirements. |
| B2B credit accounts and credit limits per company | Integrated: B2B + credit accounts | Additional solutionB2B has payment terms and store credit; credit limits require apps such as Trade Credit. |
| Multi-product subscriptions and recurring purchases | Integrated: Recurring purchases | IntegratedShopify Subscriptions, a first-party app; bundles are not compatible with subscriptions. |
| Gift cards with balances for multiple purchases and partial redemption | Integrated: Gift cards | IntegratedGift cards with a balance for multiple purchases and partial redemption. |
| Route planning and own delivery operations | Integrated: Delivery: fleet, drivers and routes | Additional solutionApps such as EasyRoutes manage routes, drivers and local deliveries. |
| Connect AI tools to store data and actions through MCP | Integrated: MCP: tools and access permissions | IntegratedUCP with MCP transport and Customer Accounts MCP; connection requires technical setup. |
| Design spaces in 3D using catalog products and buy or quote the selection | Integrated: Spaces: visual 3D editor | Not verifiedA native shoppable 3D space editor was not verified; product 3D models have a different scope. |
| Sell product kits as a combined offer | Integrated: Kits | IntegratedShopify Bundles, a first-party app, groups products; it has subscription restrictions. |
| Build custom operational dashboards | Integrated: Dashboard builder | IntegratedCustomizable Analytics dashboard with cards and custom reports; focused on analytics. |
| Order tracking and delivery status | Integrated: Orders + Delivery and shipping integrations | IntegratedOrder status page and shipment tracking depending on carrier and integration. |
| Rule-based customer groups for personalized commercial conditions | Integrated: Dynamic groups: prices and promotions | IntegratedAutomatically updating customer segments; B2B catalogs for commercial terms. |
| Commerce with AI agents connected to operations | Integrated: Agents + tools and workflows | IntegratedInbox agent and agentic commerce through UCP; availability depends on requirements and channel. |
| Instant catalog search with filters and facets | Integrated: Typesense: search and catalog synchronization | IntegratedPredictive search and filters with Search & Discovery; uses its own engine, not Typesense. |
A better product. Lower costs. One connected operation.
What you gain with Brick
- Every Brick module included in the proposal.
- Your own shopping experience, with 3D spaces, kits, personalization and agents.
- Multiple brands, B2B and logistics in one operation.
Where the savings come from
- Every module in one proposal, without buying them separately.
- Less work to integrate and maintain independent tools.
- An existing foundation so development focuses on improving your product.
Move to Brick with a plan for your operation.
We support your move from Shopify Plus to Brick. We plan catalog, customers, orders, payments, logistics, integrations and SEO, and adapt the experience and processes to your business.
We plan how to handle subscriptions, payment credentials and historical data to protect continuity of your operation.
Everything you need to take the next step.
What can you handle with Brick?
A complete operation: multistore, B2B, subscriptions, loyalty, gift cards, logistics, search, personalization and agent commerce. Every module is included; we customize the experience and processes for your business.
Where do the savings come from?
Shopify Plus has a platform contract with a fixed or variable fee depending on the agreed structure. Its multi-brand terms require a Plus subscription per brand, and apps are billed per store. Brick combines multiple brands and every module in one proposal, without a platform commission on sales. Reduce contracts, app purchases and synchronization work to invest more in your product.
Is every module included?
Yes. Every Brick module is included in the proposal. You do not need to buy each module separately; implementation adapts them to your operation.
Can I move from Shopify Plus?
Yes. We prepare a plan for your data, integrations and processes and support your launch. The proposal details implementation and service, with every Brick module included.
Improve your ecommerce. Reduce your costs.
Bring your operation and current costs. We’ll show you where Brick saves money and how we can improve your product.